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Sportsbook Review :

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Overall Rating (1-5 Stars):
Pros & Cons
  • Intuitive interface
  • Easy betting process
  • Above average customer service

  • Slightly limited sports offerings
  • URL
    Description came into being in July 2002, when UK based Sportingbet, a publicly-traded company, purchased the website. The stability of an established firm and the marketability of the brand combined to create one of the most popular online betting destinations, one that offers a myriad of events, promotions, and betting options.

    Perhaps the strongest feature of the website is its intuitive interface and navigation structure, based on the omnipresent vChip betting system. Finding information, betting odds, or betting tools rarely takes more than 2 clicks, and data is presented in clear and unambiguous terms. The betting software is not the most elegant but is functionally sound and easy to use. The process of placing a bet is also very intuitive (a player selects a sport, bet type, and then places their wager). The bet ticket is a very convenient feature, providing users with a constant view of their account balance and outstanding wagers.

    Despite being based out of the United Kingdom, the site caters mainly to a US target audience, offering wagers for each of the 4 major American Sports, as well as major NCAA sports. In addition to Football, Basketball, Hockey, and Baseball, players can also wager on Golf, Tennis, Racing, Boxing, and European Football.

    Creating an account is simple, although a deposit of $20 is required prior to placing any bets. First-timers receive a 10% premium on their deposit, and all other deposits are augmented by 5% free of charge. Credit cards, Western Union, and Wire Transfers are all acceptable methods of depositing cash into an account. reimburses deposit fees of over $200 for Western Union and over $500 for Bank Transfer fees.

    When ready to make a withdrawal, players are presented with three options: 1) receiving a bank draft by Priority Mail (5-10 business days, for no extra charge); 2) receiving a cashier's check by FedEx (1-5 business days, $20 fee); or 3) Wire Deposit (3-5 business days, $10 fee). For FedEx withdrawals of $500 or Wire Transfers of $1000, the site charges no withdrawal fees.

    Customer service is a key factor in critiquing any Sportsbook, and offers a variety of ways to gather information. 24-hour support is available by telephone and online chat. When calling in for support, an 800 number is provided for US customers. A call during prime time to this support number surprisingly resulted in zero wait time and a representative who spoke English well, and was relatively knowledgeable and courteous. Detailed questions regarding available lines, however, were deferred as being "available on the website." A second call resulted in a representative who could not answer the basic question of whether one "can bet on Wimbledon tennis," saying "you probably can."

    The online chat representatives, while helpful, tend to cut and paste responses quite a bit. Often they do not answer the question asked, or respond with too much information that needs to then be "sorted through" by the customer. Overall, however, the quality of service was above average. While the representatives did not always know the answer right away, they made the effort to find out and remained extremely polite when bombarded with question after question.

    Security and privacy are always key concerns with online purchases. All monetary transactions at are performed via 128-bit encryption to protect the customer.

    The site also performs IP-address tracking to closely monitor visitor movements and betting activity. This is done for two primary reasons: ostensibly to deter and capture fraudulent wagerers, but also to monitor overall trends and valuable user-specific data. This may raise privacy concerns with some players. The Privacy Policy on the website, however, indicates that only aggregate data is used. The policy also indicates that reserves the right to contact users at their discretion, presumably to promote both their services and those of 3rd party advertisers. Such advertising, thankfully, is strictly opt-in.

    Despite leading the pack of online sportsbooks in terms of users and transactions, shows no signs of slowing down. Regular visits to the website turn up a wide array of promotions, ranging from 10-cent baseball lines to $2000 daily giveaways. Indeed, stickiness of the user base is the core component in long-term business success, and has done a solid job of ensuring their users will return time and again. Among its peers, stands as one of the best sport wagering sites available.

    Upshot: Recommended
    Initial Deposit Bonus
    Initial Deposit Bonus Terms
    No limit
    Re-Load Bonus
    Re-Load Bonus Terms
    On all deposits
    Recent Contests
    10-cent baseball lines and $2,000 daily giveaways
    Sports Offered
    Football- NFL, NCAA, CFL Golf- PGA, PGA-Europe, LPGA Tennis Boxing Hockey- NHL, NCAA Auto Racing- NASCAR, Formula 1, Indy Racing, Winston Cup Baseball- MLB Soccer- MLS, Europe, S. America Basketball- NBA, NCAA, WNBA
    Year Started 1998
    English, Spanish, German
    Site Speed
    Deposit Methods
  • Credit Cards
  • Western Union
  • Wire Transfers

    Transfer fees are reimbursed for Western Union deposits of over $200 and Bank Transfers of over $500.
  • Withdrawal & Pay-Out Methods:
  • Bank Draft by priority mail (5-10 business days, for no extra charge)
  • Cashier's Check by FedEx (1-5 business days, $20 fee)
  • Wire Deposit (3-5 business days, $10 fee).

    Note: No withdrawal fees for FedEx withdrawals of $500 or Wire Transfers of $1000
  • Minimum & Maximum Bets/Pay-Outs:
  • Minimum Bet: $10
  • Minimum Deposit: $20
  • Maximum Payout: None
  • Maximum Bet: $1,100 to $5,500 depending on the sport
  • Types of Wagers
    Parlays, Straight Wager, Futures, Props, Moneylines, Over/Unders, Pointspreads
    Customer Service
    24-hour support via 800-number and Online Chat
    Software Used
    vChip System



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